Posts

How to use Flipkart advertising services

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  You've probably heard of Flipkart, India's biggest e-commerce platform. But did you know that they also offer a range of advertising services? In this blog post, we'll give you a quick overview of how Flipkart advertising works and how you can use it to promote your business. How does Flipkart advertising work? Flipkart offers two types of advertising services: product ads and brand ads. Product ads are a great way to promote individual products on the Flipkart platform. When a user searches for a product that you're selling, your ad will appear alongside the search results. Product ads are a great way to increase visibility for your products and drive sales. Brand ads are a bit different; they're designed to increase awareness of your brand on the Flipkart platform. When a user searches for a keyword related to your brand, your ad will appear on the search results page. Brand ads are a great way to increase brand awareness and reach new customers. How much does F...

Content Marketing for eCommerce Sites

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  If you're running an eCommerce site, you know that generating traffic and converting visitors into customers is essential to your success. And while there are a lot of different strategies you can use to achieve those goals, one that's often overlooked is content marketing. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and ultimately, to drive profitable customer action. When done right, it can be an extremely effective way to build brand awareness, generate leads, and even drive sales. And in today's digital world, there's no shortage of channels you can use to reach your target audience with your content—from your website and blog to social media and email marketing. So if you're not already using content marketing as part of your eCommerce strategy, now's the time to start! Why Content Marketing Matters for eCommerce Sites If you're still not conv...

Fashion Ecommerce in India - Paxcom India

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  In the past few years, ecommerce has taken the world by storm. Online shopping is now the preferred choice for many consumers, myself included. The convenience of being able to shop from the comfort of my own home - or anywhere else for that matter - is simply unbeatable. And with more and more businesses going online, it's no surprise that the fashion industry has also made its way onto the internet. Here in India, we're seeing a growing number of fashion ecommerce businesses popping up. Today, I want to talk about a few of these businesses and what they're doing right. Paxcom India is one of the leading fashion ecommerce businesses in India. They offer a wide range of products for both men and women, including clothing, accessories, and footwear. What I really like about Paxcom India is their focus on quality. They only sell products from well-known and trusted brands, so I know that I'm getting good value for my money. Another thing that I appreciate is their exce...

Amazon's Marketing Strategy: 5 Key Ways They Win Customers

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  Amazon is the world's largest online retailer, with over 310 million active customer accounts as of 2022. They've also been named one of the world's most innovative companies for the last five years running. So, how do they do it? In this post, we'll take a look at five key ways Amazon wins customers and keeps them coming back for more. Familiarity Breeds Customer Loyalty One of the reasons Amazon is so successful is that they make it easy for customers to find what they're looking for. The user interface is simple and easy to navigate, and their product catalog is vast and well-organized. This makes it easy for customers to find what they need, which keeps them coming back. Because of this, Amazon has built up a high degree of customer loyalty over the years. Competitive Prices Win Customers Another reason Amazon is successful is that they offer competitive prices on their products. Thanks to their scale and efficiency, they're able to offer low prices while ...

3 Advantages of Working with an Ecommerce Services Provider

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  If you're running an online business, it's important to make sure that your ecommerce platform is up to snuff. After all, your ecommerce site is the backbone of your business, and if it's not running smoothly, neither will your business. That's where an ecommerce services provider comes in. An ecommerce services provider is a company that specializes in developing and managing ecommerce platforms. Here are three advantages of working with one:  1. They have the expertise and experience to get the job done right. Developing and managing an ecommerce platform is a complex undertaking, and it's one that requires a lot of expertise and experience. Unfortunately, not every business has the in-house resources to develop and manage their own ecommerce platform. That's where an ecommerce services provider comes in. Because they specialize in ecommerce platforms, they have the expertise and experience necessary to get the job done right.  2. They can save you time and...

How To Create A Profitable Amazon Marketing Strategy for 2022

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  If you want to create a winning Amazon marketing strategy for next year, you need to start by understanding how the platform has changed in recent years. Amazon is no longer just an ecommerce platform; it’s now a major player in the digital advertising space. This shift presents both opportunities and challenges for brands selling on Amazon. On the one hand, there are more ways than ever to reach Amazon shoppers with your message. On the other hand, the competition for those eyeballs is fierce. To succeed on Amazon in 2022, you’ll need to have a solid understanding of how to use Amazon’s various advertising platforms, as well as some tips and tricks for driving traffic to your listings organically. Let’s take a look at everything you need to know about creating a profitable Amazon marketing strategy for next year. 1. The Basics of Selling on Amazon If you’re new to selling on Amazon, there are a few things you need to know about how the platform works. First, it’s important to un...

How Small Businesses Can Compete With Amazon in India

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  Almost everyone knows about Amazon.com, the worlds largest online retailer. What many people dont know is that Amazon also has a huge presence in India. In this post, well take a look at Amazons business strategy and marketing techniques in India, and see how small businesses can compete with them. Stay tuned! Amazon India is a subsidiary of Amazon.com, Inc. which is headquartered in Seattle, Washington, United States. The company started its Indian operations in 2013 and since then, it has been investing heavily in the country. As of September 2019, Amazon had invested over $6.5 billion in India. The e-commerce market in India is expected to grow from $38.5 billion in 2017 to $200 billion by 2026, at a CAGR of 24%. This growth is being driven by a number of factors such as increasing internet and mobile penetration, rising income levels, and changing consumer preferences. With such a huge opportunity, it is no surprise that Amazon is aggressively expanding its business in India...