Content Marketing for eCommerce Sites

 If you're running an eCommerce site, you know that generating traffic and converting visitors into customers is essential to your success. And while there are a lot of different strategies you can use to achieve those goals, one that's often overlooked is content marketing.

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and ultimately, to drive profitable customer action. When done right, it can be an extremely effective way to build brand awareness, generate leads, and even drive sales.

And in today's digital world, there's no shortage of channels you can use to reach your target audience with your content—from your website and blog to social media and email marketing. So if you're not already using content marketing as part of your eCommerce strategy, now's the time to start!

Why Content Marketing Matters for eCommerce Sites

If you're still not convinced that content marketing is worth your time and effort, consider these statistics:

- 78% of CMOs think custom content is the future of marketing (Source)

- 61% of consumers say they feel better about a company that delivers custom content (Source)

- 82% of consumers enjoy reading relevant content from brands (Source)

- 70% of consumers would rather learn about a company through articles than ads (Source)

- 72% of marketers say branded content is more effective than traditional advertising (Source)

As you can see, there's a clear case to be made for why content marketing matters—especially for eCommerce businesses. Not only do consumers prefer it to traditional advertising, but it also has the potential to build brand awareness, generate leads, and even drive sales. And that's why we've put together this guide on how to do content marketing for eCommerce sites.

Conclusion:

Content marketing is a powerful tool that every eCommerce business should be using. If you're not already incorporating it into your strategy, now's the time to start. By creating and distributing valuable, relevant, and consistent content, you can build brand awareness, generate leads, and even drive sales. So what are you waiting for? Get started today!