How Small Businesses Can Compete With Amazon in India

 Almost everyone knows about Amazon.com, the worlds largest online retailer. What many people dont know is that Amazon also has a huge presence in India. In this post, well take a look at Amazons business strategy and marketing techniques in India, and see how small businesses can compete with them. Stay tuned!


Amazon India is a subsidiary of Amazon.com, Inc. which is headquartered in Seattle, Washington, United States. The company started its Indian operations in 2013 and since then, it has been investing heavily in the country. As of September 2019, Amazon had invested over $6.5 billion in India.


The e-commerce market in India is expected to grow from $38.5 billion in 2017 to $200 billion by 2026, at a CAGR of 24%. This growth is being driven by a number of factors such as increasing internet and mobile penetration, rising income levels, and changing consumer preferences.




With such a huge opportunity, it is no surprise that Amazon is aggressively expanding its business in India. In fact, Amazon has committed to investing $5 billion in India to grow its e-commerce business.


So how exactly is Amazon competing in India?


1) Pricing: 


One of the key ways Amazon is able to attract customers in India is by offering competitive prices. The company utilizes its scale and buying power to get discounts from suppliers which it then passes on to customers. This pricing strategy has been very effective in getting customers to switch from offline to online shopping.


2) Selection: 


Another key way Amazon is able to attract customers is by offering a wide selection of products. The company offers over 150 million products across categories such as electronics, books, fashion, home, and more. This vast selection of products gives customers everything they


As e-commerce grows in India, small businesses are feeling the pressure to compete with Amazon and other online giants. But there are ways that they can level the playing field.


One way is to focus on niche markets. Small businesses can specialize in products or services that Amazon may not be able to offer. They can also build personal relationships with their customers that larger companies cannot match.


Another way to compete is to offer superior customer service. Small businesses can provide more personalized attention and faster response times than Amazon. They can also make it easy for customers to return items or get help with problems.


Finally, small businesses can use their brick-and-mortar locations to their advantage. They can offer convenient pick-up and drop-off options for online orders. They can also hold events and promotions to attract customers to their stores.


By using these strategies, small businesses can compete with Amazon and other e-commerce giants in India.

Comments

Post a Comment

Popular posts from this blog

Title: Ultimate Guide to Ecommerce Analytics Software | eCommerce Data Analytics

Image
  eCommerce analytics software is a vital tool for ecommerce companies and retailers. It provides you with the ability to analyze your customers' shopping habits, understand what products they like and which ones they don't, plus much more. The data that this kind of software collects can be used in many different ways such as determining when to lower prices on items or understanding how well an advertisement campaign is doing. Ecommerce analytics software is essential for any company that wants to track their business metrics. These days there are so many different types of analytical tools on the market, it can be difficult to choose which one is the best fit for your needs. The good news is that there's no shortage of ecommerce data analytics software companies like us who are happy to help you find out what will work best for your needs.  We're here to answer all your questions about how our product or service can help you get more insight into your customer base ...
Read more

How to Begin by Using Sponsored Product Ads

Image
  One person had a vision of bringing Rajasthani crafts from the desert state to the spotlight of the nation. The Rajasthan Emporium was founded in the heart Bangalore. Flipkart advertising strategy is the main reason this emporium has managed to grab a significant share of the handicraft marketplace and has been in operation for over 40 years. Amazon stood behind the owner from beginning to end, starting through the selection of products and cataloging. This is just one instance of how Amazon helped a company to reach out to niche customers. There may be many other similar stories that you could discover in your Google search. What resources do you think these businesses could have used to get visibility on this giant online marketplace? Amazon Advertising mixed with content optimization is the answer. In a case study, an up-and-coming manufacturer of grooming products for men utilised Amazon advertising to study consumer behavior and created a full-fledged advertising campaign ...
Read more

Fashion Ecommerce in India - Paxcom India

Image
  In the past few years, ecommerce has taken the world by storm. Online shopping is now the preferred choice for many consumers, myself included. The convenience of being able to shop from the comfort of my own home - or anywhere else for that matter - is simply unbeatable. And with more and more businesses going online, it's no surprise that the fashion industry has also made its way onto the internet. Here in India, we're seeing a growing number of fashion ecommerce businesses popping up. Today, I want to talk about a few of these businesses and what they're doing right. Paxcom India is one of the leading fashion ecommerce businesses in India. They offer a wide range of products for both men and women, including clothing, accessories, and footwear. What I really like about Paxcom India is their focus on quality. They only sell products from well-known and trusted brands, so I know that I'm getting good value for my money. Another thing that I appreciate is their exce...
Read more