7 Ecommerce Marketing Strategies to Win in 2022

Right now, you might be using the same ecommerce marketing strategies that you were using in 2017. But times have changed, and in order to continue succeeding in the ecommerce world, you need to adapt. So today, we’re going to share seven ecommerce marketing strategies that will help you win in 2022. Keep reading to learn more.

1. Content Marketing

No ecommerce marketing strategy list would be complete without mentioning content marketing. If you want to grow your brand and keep customers engaged, then creating high quality content is the way to go.

This means blog posts, infographics, podcasts and other sharable media that helps educate your audience and spread your message. Furthermore, it should help drive traffic back to your site where the sales will happen. Be sure to create a mix of short-form and long-form content as well as visual material like videos and images.

2. Email Marketing

2018 has been called “the year of email marketing” by Adestra , so we can expect this form of communication to become even more important for ecommerce brands in 2022. It’s a great way to keep in touch with your audience and remind them to return to the site. Plus, it provides an easy way for you to setup automated emails so that you can send targeted messages without having to lift a finger.

3. Social Media Marketing

Social media is now expected of all businesses, not just those in the ecommerce industry. Since people spend hours on their social media accounts each day , it makes sense that brands should focus some attention here as well.

Focus on engagement by creating custom images and videos as well as using hashtags and influencers (if you can afford them). Your goal should be to drive traffic back to your own website where sales will happen. However, note that we live in a world where people are becoming increasingly annoyed with digital advertisements. That means you need to create unique and captivating posts that will make viewers want to share your content for you.

4. Personalization

Have you ever been shopping online and noticed something odd about the product recommendations? For example, maybe you’ve bought a bunch of dark blue shirts recently but then see a light blue shirt recommended next. In order to avoid this situation, many ecommerce brands now use personalization .

This is done by tracking customer browsing data as well as purchase history so that recommendations can be tailored towards each individual visitor. Of course, it works especially well when combined with email marketing , social media and other forms of communication so that customers feel valued and appreciated.

5. Video Marketing

We’re heading into a world that is becoming increasingly visual, which means that video marketing will become even more important for ecommerce brands in 2022. In fact, Cisco predicts that 82% of all internet traffic will be from videos by 2021 .

That’s six years from now! Brands should be focusing on creating how-to videos as well as promotional material to drive their website visitors back towards the site where conversions can happen.

6. Personalization Through Voice Assistants

Voice assistants like Amazon Echo and Google Home are rapidly growing in popularity , so it only makes sense that this new form of technology will play a role in ecommerce marketing strategies in 2022. For example, voice assistants offer an easy way to purchase various products on Amazon.

This is especially useful when you’re in the kitchen and realize that you’ve run out of sugar or another household item. All you need to do is ask your assistant to reorder whatever it is that you need, then wait for delivery!

7. Chatbots

The final major ecommerce marketing strategy that we're going to talk about today is chatbots . Forbes predicts 97% growth of conversational AI platforms by 2020 , which means they are likely more than just a passing fad. Like voice assistants, they allow customers to communicate with brands without having to download an app.

But beyond this, they can be programmed so that certain questions will lead towards specific pages of your website. For example, a customer asking about a product might be automatically redirected to a page where they can actually purchase the item.

While it’s difficult to predict what new technologies will develop in the coming years, we do know that all of these strategies should still be used in order to ensure your ecommerce brand remains competitive.

In fact, there may even be additional strategies that emerge as third-party developers continue to release new technologies for use by marketers and other businesses.

At any rate, you need not fear! So long as you include at least one of these seven strategies into your marketing strategy , you’re sure to see results.